The Beginning of Juthoor

This began with a photo.

Not a business plan. 
Just a moment I couldn’t let go of, sun spilling onto ancient stones, a child running through an alley, strawberry piled on a street cart. I took the photo, and something stayed with me. A whisper.

That whisper became Juthoor.

I wanted to make something that held our land with care. That didn’t flatten Palestine into headlines or hashtags. That honored its tenderness, its markets and ruins and light.
So I started small. I had my phone. I had my eye. I walked, I snapped, I edited, I carried every image like a prayer.

And now, these printed products are here.

They’re not just prints. They’re memory.
Something to hold in your hand. Something to send to someone you love. Something to keep tucked inside a book. They are glimpses of home. Fragments of a place that’s alive and breathing.

Juthoor means roots.

It’s not a trend or a product. It’s a remembering. A way to stay connected. A way to say:
"The land knows your name."

Thank you for being here at the beginning.
There’s more to come, slowly, with love.